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s t e p i n t o t h e f u t u r e .
_ P A P E R S P A C E
I a m P a p e r .
a r t i s t - F O U N D E R O F [ Z E L U N A ]
i am a full-time designer by day, artist by night.
i stumbled upon nft when i was involved in the cryptocurrency space and have been here ever since. the discovery of Web3 and nft art fueled my passion and love for art and creation and to date, it has evolved and manifested as an extension of myself. [ze luna] has since become an overarching theme and a brand that is definitive of my evolving body of work over the years.
step into my world. be hungry.
Welcome to [ze luna].
: V I S I O N
: 1 - the vision of [ze luna] is to explore the harmonization & juxtaposition between art, fashion and technology: the constant oscillation between the latent notions of intrigue and indulgence that is characterized by the convergence and divergence of these elements. it is an exploration as much as it is a statement.
: 2 - [ze luna] is a brand that represents and embodies evolution. just like Web3, it is a vision to experiment and inspire through the materialization of new-age sensibilities, collaborating with creatives, designers, artists, collectives, galleries and brands to expand horizons of nft art in both the Web3 space and the physical world.
: 3 - [ze luna] is more than just a digital nft fashion brand. it is a Web3 brand, it is a style, it is an attitude.
it is a vision.
Welcome to [ze luna].
as brand ambassador, xia is a model and she represents [ze luna], leading the forefront of showcasing the latest releases. she embodies the spirit of innovation [and disruption], through the lens of future fashion.
x i a . i s e r i
[ l e a d b r a n d a m b a s s a d o r ]
jun is a model and represents [ze luna] as a brand ambassador, tasked with showcasing our latest concepts, ideas & aesthetics. onboarded together with xia, she will co-lead the charge into future fashion forward.
J U N . X E D A
[ l e a d b r a n d a m b a s s a d o r ]
jikjix is a digital fashion creative and artist who seamlessly blends futuristic elements into her works. Aesthetically bold, unique & sensual; jikjix creates otherworldly fashionable works that redefine the new-age.
j i k j i x
[ b r a n d a m b a s s a d o r ]
matt has been and is a loyal supporter of the brand. As a sci-fi enthusiast, Matt has collected over 700 nfts since 2021, and have been passionate about cryptocurrency and nft art.
M A T T . R A D C H E N K O
[ b r a n d a m b a s s a d o r ]
“chaotic with a tinge of melancholy for the past, present, and future. b2317 aims to make art with no distinguishable style, expression comes in multiple forms, being touched (by art) is what ultimately matters. For art is less about seeing and more about being seen.” - b23_17
B 2 3 _ 17
[ b r a n d a D V I S O R Y ]
l e o n . d
[ b r a n d a m b a s s a d o r
leon is an artist with background in paintings, mainly in the surrealist style. His works revolve and oscillate around both styles old and new, and his recent venture into Web3 introduced new forms of work that are both whimsical and otherworldly. His pieces are sculptural, bold, playful and colorful - yet they are thought-provoking. also a frequent patron of the astral plane.
: e v o l u t i o n
sep.21 - og collection launched on opensea.
nov.21 - invited onto foundation as a creator.
dec.21 - started gallery on creary.
dec.21 - launched first collab with tolanmusic on foundation.
feb.22 - sale of 1st nft on opensea.
mar.22 - officially verified as a creator on rarible.
apr.22 - started collab as an artist for cryptoboomers project.
jan.22 - officially onboarded as a creator on solana marketplace formfunction.
aug.22 - onboarded as a creator on inprnt - launch of physical merchandise.
aug.22 - officially onboarded onto makersplace as a verified creator.
oct.22 - started on solana marketplace exchange art.
nov.22 - launched collab piece with korean artist loyalty_park.
dec.22 - officially onboarded onto knownorigin as a verified creator.
jan.23 - launch of official website zeluna.xyz.
feb.23 - launched the first piece of the new collection [graphite] in collaboration with artist leon d.
mar.23 - first physical exhibition - the sound of pixels - goes live on a giant billboard in downtown hk, during art basel 2023, hosted by art innovation gallery.
apr.23 - first collab with korean digital painter joon young-lee launched on foundation, titled [ecstasy], a new thematic collection exploring art and emotion.
apr.23 - officially onboarded as a verified artist on thehug.xyz.
may.23 - second physical exhibition will go live on a huge billboard in broadway, as part of the pixels show, in times square, nyc during frieze 2023, hosted by art innovation gallery.
jun.23 - 3rd physical exhibition will go live - this time in a gallery as part of serenity exhibition, in london. 7 works will also be exhibited in a virtual exhibition.
jun.23 - concurrently, [ze luna] is featured in the art on loop exhibition - in london & athens galleries, curated by the holy art gallery.
jun.23 - became senior curator on theHug.xyz that onboards new artists onto the platform.
jun.23 - released [facets] - a collaborative collection with fine artist shabbir degani, exploring geometric elegance through the lens of fashion.
jul.23 - 2 works have been selected to be exhibited by ginza nft gallery. they will be available in VR and exhibited in shin-okubo, shinjuku, tokyo, japan.
jul.23 - [ze luna] will go live in a europe tour physical exhibition.
aug.23 - [ze luna] has been selected and will be exhibited in the blockchain futurist conference in toronto, canada, as part of the nft artists’ showcase.
aug.23 - [ze luna] has again been selected to be exhibited in the ginza nft gallery. 2 works will be available in VR and exhibited in shinjuku, tokyo, japan.
aug.23 - as a wrap-up to the ginza nft gallery. all 4 works previously exhibited is up for exhibit in an outdoor vision in ueno, tokyo, japan.
aug.23 - the launch of evolvx series - a new project focused on exploring the intersection between art, fashion and technology - releases a series of collaborative pieces with creatives, designers & artists, including inbetweencosmos, oshtru, leon d, checksy & jikjix.
sep.23 - [ze luna] will be exhibited in milan, italy, curated by the holy art gallery.
oct.23 - [ze luna] will be exhibited in the digital arts and creatives festa ginza, in ginza, tokyo, japan. Multiple works will be exhibited physically and in AR, including a special live interview - curated by xpand k.k. group.
oct.23 - [ze luna] will be exhibited in the holy Art fair 2023 in london, u.k, curated by the holy art gallery.
nov.23 - [evolvx] releases its first official drop titled [offworld], a totally new aesthetic collection exploring the intersection between art, fashion & tech.
nov.23 - officially onboarded onto rightclick - rc.xyz as a verified creator.
nov.23 - selected to be part of a virtual Group exhibition - japan-sylvania: pop, curated by brittany kurtinecz & molly goehring.
jan.24 - [offworld] collection has been featured in the undoxxedbook, a physical print and nft book curated by viny dome, co-founder of nft factory, paris.
jan.24 - [X:2] - [ze luna]’s latest future fashion digital magazine & nft collection to launch on 16th jan, during paris fashion Week. it will be launched progressively on both eth & sol blockchains.
jan.24 - [ze luna] will be exhibited in the digital showcase exhibition [mutual sense]] curated by arena Art space / fort gallery on joyn.xyz.
jan.24 - [ze luna] will be exhibited in tokyo xr-metaverse exhibition, in tokyo, japan. special thanks goes out to xpand k.k. for this collaborative opportunity.
mar.24 - [ze luna] launches on the tezos blockchain - objkt.com.
mar.24 - [ze luna] was part of the degen lounge exhibition curated by zo studio.
apr.24 - [ze luna] will be exhibited across 5 premium locations in new york, part of the mobile gallery exhibition curated by shillr & hug, made possible by unfold gallery, during nftnyc
apr.24 - [ze luna] has also been selected as part of the artist showcase curated by silhouettes, exhibited around new york, during nftnyc
apr.24 - [ze luna] as again, part of the degen lounge exhibition curated by zo studio.
apr.24 - [ze luna] launches on l2 ethereum - zora.co
may.24 - [ze luna] was exhibited at nft bucharest 2024 in romania.
may.24 - onboarded as an artist on remx.xyz - first on the polygon blockchain. first drop goes live on may 12th.
may.24 - [ze luna] heads to istanbul - selected for the “unleash” exhibition curated by yazane studios in turkey.
may.24 - [ze luna] flies to lisbon as part of the nfc lisbon 2024 exhibition in portugal.
may.24 - a collaborative work with artist jun oh / uid has been selected to be part of a fsmf2024 - eetaverse exhibition, hosted by Visit japan.
jun.24 - [ze luna] is selected as an artist for museum week 2024 metaverse digital exhibition, curated by unimuseum.io.
jun.24 - [ze luna] flies to indonesia as part of nft bali 2024, as part of the soul’s palette exhibition held at the superlative gallery.
jun.24 - [meteora] collection - an otherworldly collaborative series with artist lee jun-oh a.k.a uid - launches on the base blockchain on foundation.
aug.24 - [ze luna] is selected as a winner for the reframing femininity exhibition, organized by vavortex & digital bohemian club.
aug.24 - [ze luna] is selected as a featured artist in the digital bloom exhibition as well as the physical book bloom: a floral exploration - curated & published by odyssey global media.
aug.24 - [ze luna] is selected as one of the featured artists for archiv3 issue 03.
aug.24 - officially onboarded as a verified artist to release physical / digital merchandise on thehug.xyz.
sep.24 - [ze luna] to be featured in digitize magazine issue 05.
sep.24 - [ze luna] to be featured at the subjective art festival in tribeca, broadwaym, new york.
oct.24 - [ze luna] to be featured in aguilar art & nft magazine issue 32.
nov.24 - selected again, for the 2nd time - to be part of a virtual Group exhibition - japan-sylvania: reclaim, curated by brittany kurtinecz & molly goehring.
dec.24 - [ze luna] has been selected as one of the featured artists to be on display at bitbasel 2024, held at miami beach - during miami art week 2024.
dec.24 - [ze luna] works and exhibitions are featured multiple times on the homepage of foundation.
jan.25 - [ze luna] launches the [X:2] gallery on foundation. it’ll feature upcoming drops curated through a series of exhibitions.
feb.25 - [ze luna] will be curated in a digital group exhibition [friendly integration], curated by djkero.
feb.25 - [X:2] officially launches on salvor.io, on the avalanche blockchain - as a verified artist.
feb.25 - [ze luna] launches [offfworld 2.0] collection on next-gen digital fashion platform syky as one of the featured / curated artist.
apr.25 - [ze luna] flies back to bucharest: as part of the digital art takeover exhibition at the national library - curated by fidel amos.
apr.25 - collaborative artworks with leon.d & uid are featured in [dark & light] exhibition curated by brittany kurtinecz.
jun.25 - selected as a featured artist for the aoon exhibition, as part of design austria 2025 in vienna. works will be showcased via a series of lectures during the event.
jul.25 - onboarded models xia & jun as brand ambassadors. they will forefont [ze luna]’s latest releases, embodying the essence & vision of the brand.
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FAQ
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What is [ze Luna] 'selling'?
good question.
[ze luna] is a web3 brand that focuses on exploring art & tech through the lens of fashion - as rosy as it may sound - this is what we are ‘selling’:
1// we are selling digital experiences shaped by the future. exploring this curious intersection, we offer whoever that steps into this world inspiration - through a visual manifest that takes you into the [offworld]. do check out our [exhibitions] here!
2// we offer phygital services - as we seek to bridge the physical & digital realms. our ambassadors are open for real-world collaborations, representing the forefront of a new era. have a new idea or interested to work with them? - hit us up or check this out.
3// lastly, our design is available as digital collectibles or what is known simply as [nft] - each [nft] can be collected, displayed and traded via the various platforms on different blockchains. our works are available here.
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what is a [nft]?
again, good question.
a [nft] (non-fungible token) is a unique digital asset recorded on a blockchain that certifies ownership and authenticity of digital or real-world items, such as artwork, music, or collectibles.
many of [ze luna] experiences / design / art is available for purchase via web3 platforms & marketplaces. think of them as digital art or a digital asset that can be collected, proudly displayed and sold on web3 galleries and marketplaces.
each piece of [ze luna] digital collectible comes with a verifiable certificate of ownership on the respective blockchain that it is minted on, making it one-of-a kind digital asset that is built to last.
unlike traditional art, which is physically perishable - your digital asset will live on the web as long as the blockchain is alive.
[hopefully so will [ze luna]].
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how do i collect a [ze luna] asset?
all digital assets are available to be collected as long as you own a web3-compatible digital wallet.
widely-used wallets include metamask, phantom and temple wallets. do check in advance the compatibility of the wallet in relation to the blockchain of the asset that is to be collected!
do note that most digital assets can only be collected via cryptocurrency, such as bitcoin, ethereum or solana. you can check out the available blockchains [ze luna] operates on just below this page.
a good knowledge of web3 + cryptocurrency + digital wallets is definitely required to be part of this on-chain journey into the future. we strongly recommend understanding the fundamentals of the technology before diving into being a [ze luna] collector or trader.
to check out the available works - go to the [collections] tab on the top of the site. the latest works are directly available on the [vault] tab. do check them out!
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i wanna do a collab!
[ze luna] is always open to new opportunities for exploration through collaborations!
over the years, we’ve worked with galleries, platforms, companies, creatives, enthusiasts and artists from all around the globe.
we’ve also just launched our brand ambassador programs with models xia iseri & jun xeda - spearheading the bridge between the physical and the digital. we are currently open for collaborations - representing, branding and reinterpreting new forms of experiences through digital fashion & design.
interested to create something absolutely avant-garde or require some web3 representation through them? drop a dm on ig or leave a message. also check out our ongoing & past collaborations! hope to see you in the [offworld].
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ooo! a brand ambassador?
they represent, advocate and help spread [ze luna]’s vision to the world!
our lead ambassadors xia & jun are currently leading the charge to create new opportunities with new partners to explore, bridge and reinvent new form of projects across the globe and the digital realm.
check out their instagram accounts to keep up to date what they’ve been up to!
> xia
> jun
> paper
