Model Jun Xeda, brand ambassador for [ze Luna] brand, in a futuristic white outfit performing a high kick in a desert with a clear blue sky, in a fashion photoshoot for [ze Luna] brand.

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A R T X F A S H I O N X T E C H X

_ P A P E R S P A C E

I a m P a p e r .
a r t i s t - F O U N D E R O F [ Z E L U N A ]

i am a full-time designer by day, artist by night.

i first came across the concept of digital art and nfts when i was involved in the cryptocurrency space. the rapid developments of Web3 and the growing interest in the space fueled my passion and love for creation and to date, it has evolved and manifested into an inevitable extension of myself. through the lens of fashion - i am able to manifest, visualize and materialize my creative ideals. hence, [ze luna] was created and has since become an overarching theme and a brand that is definitive of my evolving body of work over the years. synonymous with the essence of evolution, it is ever-flowing and ever-changing.

step into my world. be hungry.
Welcome to [ze luna].

: V I S I O N

: 1 - the vision of [ze luna] is to explore the harmonization & juxtaposition between art, fashion and technology: the constant oscillation between the latent notions of intrigue and indulgence that is characterized by the convergence and divergence of these elements. it is an exploration as much as it is a statement.

: 2 - [ze luna] is a brand that represents and embodies evolution. just like web3, it is a vision to experiment and inspire through the materialization of new-age sensibilities, collaborating with creatives, designers, artists, collectives, galleries and brands to expand horizons of nft art in both the Web3 space and the physical world.



: 3 - [ze luna] is more than just a digital nft fashion brand. it is a Web3 brand, it is a style, it is an attitude. it is a vision.


wired couture. minted.
art x fashion x tech

Welcome to [ze luna].

Model Xia Iseri, brand ambassador for [ze Luna] brand.

as brand ambassador, xia is a model and she represents [ze luna], leading the forefront of showcasing the latest releases. she embodies the spirit of innovation [and disruption], through the lens of future fashion.

x i a . i s e r i
[ l e a d   b r a n d   a m b a s s a d o r ]

Model Jun Xeda, brand ambassador for [ze Luna] brand, with sleek black hair styled in a bob, wearing black eyeliner and lipstick, dressed in a black and silver shiny outfit, posing for a fashion photoshoot.

jun is a model and represents [ze luna] as a brand ambassador, tasked with showcasing our latest concepts, ideas & aesthetics. onboarded together with xia, she will co-lead the charge into future fashion forward.

J U N . X E D A
[ l e a d   b r a n d   a m b a s s a d o r ]

Eason Wu, visual coder and brand ambassador for digital fashion brand [ze Luna].

a freelance graphic designer with a multidisciplinary approach, who loves integrating visual coding into graphic design. i’m naturally drawn to bold, creative, and experimental work that motivates me to explore unconventional design approaches that feel just as exciting. currently based in barcelona and open to global collaborations.

e a s o n . w u
[ b r a n d   a m b a s s a d o r ]

A man wearing a tan fedora and glasses, dressed in a black leather jacket, is looking down and smiling against a dark background.

l e o n . d
[ b r a n d   a m b a s s a d o r ]

leon is an artist with background in paintings, mainly in the surrealist style. His works revolve and oscillate around both styles old and new, and his recent venture into Web3 introduced new forms of work that are both whimsical and otherworldly. His pieces are sculptural, bold, playful and colorful - yet they are thought-provoking. also a frequent patron of the astral plane.

Jikjix brand ambassador ze Luna

jikjix is a digital fashion creative and artist who seamlessly blends futuristic elements into her works. aesthetically bold, unique & sensual; jikjix creates otherworldly fashionable works that redefine the new-age.

j i k j i x
[ b r a n d   a m b a s s a d o r ]

Matt Radchenko brand ambassador ze Luna

matt has been and is a loyal supporter of the brand. as a sci-fi enthusiast, matt has collected over 700 nfts since 2021, and have been passionate about cryptocurrency and nft art.

M A T T . R A D C H E N K O
[ b r a n d   a m b a s s a d o r ]

A digital art piece showing a human face partially obscured, with one eye visible and a teal-colored mask or overlay covering part of the face.

“chaotic with a tinge of melancholy for the past, present, and future. b2317 aims to make art with no distinguishable style, expression comes in multiple forms, being touched (by art) is what ultimately matters. for art is less about seeing and more about being seen.” - b23_17

B 2 3 _ 17
[ b r a n d   a D V I S O R Y ]

A QR code with a black background and white modules.

blinq

SYKY TOP 20 designers - [_paperspace], founder of digital fashion brand [ze Luna].

: e v o l u t i o n

sep.21 - og collection launched on opensea.

nov.21 - invited onto foundation as a creator.

dec.21 - started gallery on creary.
dec.21 - launched first collab with tolanmusic on foundation.

feb.22 - sale of 1st nft on opensea.

mar.22 - officially verified as a creator on rarible.

apr.22 - started collab as an artist for cryptoboomers project.

jan.22 - officially onboarded as a creator on solana marketplace formfunction.

aug.22 - onboarded as a creator on inprnt - launch of physical merchandise.
aug.22 - officially onboarded onto makersplace as a verified creator.

oct.22 - started on solana marketplace exchange art.

nov.22 - launched collab piece with korean artist loyalty_park.

dec.22 - officially onboarded onto knownorigin as a verified creator.

jan.23 - launch of official website zeluna.xyz.

feb.23 - launched the first piece of the new collection [graphite] in collaboration with artist leon d.

mar.23 - first physical exhibition - the sound of pixels - goes live on a giant billboard in downtown hk, during art basel 2023, hosted by art innovation gallery.

apr.23 - first collab with korean digital painter joon young-lee launched on foundation, titled [ecstasy], a new thematic collection exploring art and emotion.
apr.23 - officially onboarded as a verified artist on thehug.xyz.

may.23 - second physical exhibition will go live on a huge billboard in broadway, as part of the pixels show, in times square, nyc during frieze 2023, hosted by art innovation gallery.

jun.23 - 3rd physical exhibition will go live - this time in a gallery as part of serenity exhibition, in london. 7 works will also be exhibited in a virtual exhibition.
jun.23 - concurrently, [ze luna] is featured in the art on loop exhibition - in london & athens galleries, curated by the holy art gallery.
jun.23 - became senior curator on thehug.xyz that onboards new artists onto the platform.
jun.23 - released [facets] - a collaborative collection with fine artist shabbir degani, exploring geometric elegance through the lens of fashion.

jul.23 - 2 works have been selected to be exhibited by ginza nft gallery. they will be available in VR and exhibited in shin-okubo, shinjuku, tokyo, japan.
jul.23 - [ze luna] will go live in a europe tour physical exhibition.

aug.23 - [ze luna] has been selected and will be exhibited in the blockchain futurist conference in toronto, canada, as part of the nft artists’ showcase.
aug.23 - [ze luna] has again been selected to be exhibited in the ginza nft gallery. 2 works will be available in vr and exhibited in shinjuku, tokyo, japan.
aug.23 - as a wrap-up to the ginza nft gallery. all 4 works previously exhibited is up for exhibit in an outdoor vision in ueno, tokyo, japan.
aug.23 - the launch of evolvx series - a new project focused on exploring the intersection between art, fashion and technology - releases a series of collaborative pieces with creatives, designers & artists, including inbetweencosmos, oshtru, leon d, checksy & jikjix.

sep.23 - [ze luna] will be exhibited in milan, italy, curated by the holy art gallery.

oct.23 - [ze luna] will be exhibited in the digital arts and creatives festa ginza, in ginza, tokyo, japan. Multiple works will be exhibited physically and in AR, including a special live interview - curated by xpand k.k. group.
oct.23 - [ze luna] will be exhibited in the holy Art fair 2023 in london, u.k, curated by the holy art gallery.

nov.23 - [evolvx] releases its first official drop titled [offworld], a totally new aesthetic collection exploring the intersection between art, fashion & tech.
nov.23 - officially onboarded onto rightclick - rc.xyz as a verified creator.
nov.23 - selected to be part of a virtual Group exhibition - japan-sylvania: pop, curated by brittany kurtinecz & molly goehring.


jan.24 - [offworld] collection has been featured in the undoxxedbook, a physical print and nft book curated by viny dome, co-founder of nft factory, paris.
jan.24 - [X:2] - [ze luna]’s latest future fashion digital magazine & nft collection to launch on 16th jan, during paris fashion Week. it will be launched progressively on both eth & sol blockchains.
jan.24 - [ze luna] will be exhibited in the digital showcase exhibition [mutual sense]] curated by arena Art space / fort gallery on joyn.xyz.
jan.24 - [ze luna] will be exhibited in tokyo xr-metaverse exhibition, in tokyo, japan. special thanks goes out to xpand k.k. for this collaborative opportunity.

mar.24 - [ze luna] launches on the tezos blockchain - objkt.com.
mar.24 - [ze luna] was part of the degen lounge exhibition curated by zo studio.

apr.24 - [ze luna] will be exhibited across 5 premium locations in new york, part of the mobile gallery exhibition curated by shillr & hug, made possible by unfold gallery, during nftnyc
apr.24 - [ze luna] has also been selected as part of the artist showcase curated by silhouettes, exhibited around new york, during nftnyc
apr.24 - [ze luna] as again, part of the degen lounge exhibition curated by zo studio.
apr.24 - [ze luna] launches on l2 ethereum - zora.co

may.24 - [ze luna] was exhibited at nft bucharest 2024 in romania.
may.24 - onboarded as an artist on remx.xyz - first on the polygon blockchain. first drop goes live on may 12th.
may.24 - [ze luna] heads to istanbul - selected for the “unleash” exhibition curated by yazane studios in turkey.
may.24 - [ze luna] flies to lisbon as part of the nfc lisbon 2024 exhibition in portugal.
may.24 - a collaborative work with artist jun oh / uid has been selected to be part of a fsmf2024 - eetaverse exhibition, hosted by Visit japan.

jun.24 - [ze luna] is selected as an artist for museum week 2024 metaverse digital exhibition, curated by unimuseum.io.
jun.24 - [ze luna] flies to indonesia as part of nft bali 2024, as part of the soul’s palette exhibition held at the superlative gallery.
jun.24 - [meteora] collection - an otherworldly collaborative series with artist lee jun-oh a.k.a uid - launches on the base blockchain on foundation.

aug.24 - [ze luna] is selected as a winner for the reframing femininity exhibition, organized by vavortex & digital bohemian club.
aug.24 - [ze luna] is selected as a featured artist in the digital bloom exhibition as well as the physical book bloom: a floral exploration - curated & published by odyssey global media.
aug.24 - [ze luna] is selected as one of the featured artists for archiv3 issue 03.
aug.24 - officially onboarded as a verified artist to release physical / digital merchandise on thehug.xyz.

sep.24 - [ze luna] to be featured in digitize magazine issue 05.
sep.24 - [ze luna] to be featured at the subjective art festival in tribeca, broadwaym, new york.

oct.24 - [ze luna] to be featured in aguilar art & nft magazine issue 32.

nov.24 - selected again, for the 2nd time - to be part of a virtual Group exhibition - japan-sylvania: reclaim, curated by brittany kurtinecz & molly goehring.

dec.24 - [ze luna] has been selected as one of the featured artists to be on display at bitbasel 2024, held at miami beach - during miami art week 2024.
dec.24 - [ze luna] works and exhibitions are featured multiple times on the homepage of foundation.

jan.25 - [ze luna] launches the [X:2] gallery on foundation. it’ll feature upcoming drops curated through a series of exhibitions.

feb.25 - [ze luna] will be curated in a digital group exhibition [friendly integration], curated by djkero.
feb.25 - [X:2] officially launches on salvor.io, on the avalanche blockchain - as a verified artist.
feb.25 - [ze luna] launches [offfworld 2.0] collection on next-gen digital fashion platform syky as one of the featured / curated artist.

apr.25 - [ze luna] flies back to bucharest: as part of the digital art takeover exhibition at the national library - curated by fidel amos.
apr.25 - collaborative artworks with leon.d & uid are featured in [dark & light] exhibition curated by brittany kurtinecz.

jun.25 - selected as a featured artist for the aoon exhibition, as part of design austria 2025 in vienna. works will be showcased via a series of lectures during the event.

jul.25 - onboarded models xia & jun as brand ambassadors. they will forefont [ze luna]’s latest releases, embodying the essence & vision of the brand.

oct.25 - [ze luna] is selected as a winner for dream canvas exhibition, as part of the gallery and academy grand opening in new jersey, u.s.
oct.25 - onboarded visual coder / designer eason wu as a brand ambassador.
oct.25 - founder ‘paper’ has been awarded ‘syky top 20’ designers.

nov.25 - paper is featured in the artist’s muse :interview & feature - specially curated by u1 gallery, tokyo, japan.
nov.25 - [ze luna] takes part for the 3rd time in japansylvania: 2025 virtual group exhibition on spatial.io.

dec.25 - [ze luna] exhibits in paris for paris art expo, part of a group exhibition curated by musa art space.
dec.25 - paper in conversation with u1 gallery, tokyo, in a featured interview + work showcase.

Logo with a space-themed design featuring a white arrow shooting to the right and the words 'ZE LUNA' in bold, white capital letters.

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FAQ

  • What is digital fashion and why does it matter?

    digital fashion is clothing and accessories that exist only in virtual and digital spaces — as pieces of collectible art or sometimes in 3d, ar or vr formats that takes form in the metaverse through various online platforms. unlike traditional fashion, digital garments are created digital assets such as [nft]s, meaning they can be collected, traded, or even worn virtually.

    1// why digital fashion matters: - firstly, it expands self-expression beyond physical limits, and as a non-perishable asset in the digital (future) realm.

    2// furthermore, it supports sustainable, zero-waste creativity, existing as an artistic collectible that is non-perishable. you’ll be astonished to know about the amount of waste and pollution the clothing/fashion industry generates!

    3// more interestingly, it connects fashion with web3 technology and blockchain ownership, creating the phygital bridge between the real and digital worlds. here, the possibilities are endless and ownership is transparent. collect, showcase and flaunt your asset. the limits are boundless.

  • Is digital fashion sustainable and eco-friendly?

    yes, yes and yes.

    digital fashion eliminates the need for fabric production, shipping, and overstock — drastically reducing waste and carbon emissions. many fashion [nft] creators also adopt green blockchain technology to further reduce environmental impact. it’s a forward-thinking, eco-conscious approach to fashion.

    not only that, ‘shipping’ is instant and fuss-free. a collected work is almost instantly reflected in the owner’s wallet, which then can be linked to galleries, marketplaces and other supporting platforms. talk about fast fashion!

  • Why is [NFT] fashion the future of style?

    [nft] fashion merges art, technology, and self-expression. In sync with the brand’s vision, it embodies the notion of evolution; an ever-changing brand.

    by offering a sustainable alternative to fast fashion, it also creates new economies through resale royalties and digital collectibles; while also allowing individuals, collectors and fashion enthusiasts build a digital vault wardrobe for identity in the digital spaces that are sprouting up all over with the advent of web3.

    by pushing the boundaries of design, freed from fabric and physics - [ze luna] is able to create, manifest and reinvent new experiences without physical limits.

  • How is AI shaping the future of fashion and [NFT]s?

    ai is transforming fashion in many ways. given the speed of recent developments, ai has been pivotal in various aspects, for example:

    1 // generative design: experimenting and creating futuristic digital garments and outfits through new forms of innovative design, essentially reinventing the entire design process

    2// personalization: recommending [nft]s or collections tailed to an individual’s style and preference

    3// discovery: helping people find discover new forms of digital fashion and experiences through ai-powered search

    4// integration: enabling smarter virtual try-ons and newfound ar experiences through new, simpler and user-friendly next-gen interfaces

    ai and [nft]s together are defining a new era of future fashion where creativity, technology, and identity converge. hence, [ze luna] exists.

  • What products & services does [ze Luna] offer?

    [wired couture, minted.]

    [ze luna] is a web3 brand that focuses on exploring art & tech through the lens of fashion - in short:

    1// we are creating and curating digital experiences shaped by the future. exploring this curious intersection, we offer whoever that step into this world inspiration - through a visual manifest that takes you into the [offworld]. do check out our [exhibitions]here!

    2// we offer phygital services - as we seek to bridge the physical & digital realms. our ambassadors are open for real-world collaborations, representing the forefront of a new era. have a new idea or interested to work with them? - hit us up or check this out.

    3// lastly, our works are available to be collected as digital collectibles, aka [nft] - each piece can be collected, displayed and traded via the various platforms on different blockchains. our complete list of works is available here.

    #digitalfashion #phygital #zeluna

  • what is a fashion [nft] and how do they work?

    again, good question.

    a fashion [nft] is a blockchain-verified digital asset that represents ownership of a unique garment, accessory, or artwork. each [nft] is:

    one-of-a-kind: cannot be copied or replaced

    collectible & tradable: resold on [nft] marketplaces with transparent ownership records

    future-forward: some unlock exclusive perks like event access, physical garments, or designer collaborations

    many of [ze luna] experiences / design / art is available for purchase via web3 platforms & marketplaces. think of them as digital art or a digital asset that can be collected, proudly displayed and sold on web3 galleries and marketplaces.

    each piece of [ze luna] digital collectible comes with a verifiable certificate of ownership on the respective blockchain that it is minted on, making it one-of-a kind digital asset that is built to last.

    unlike traditional art, which is physically perishable - your digital asset will live on the web as long as the blockchain is alive.

    [hopefully so will [ze luna]].

  • how do i collect or use a [ze luna] asset?

    all digital assets are available to be collected as long as you own a web3-compatible digital wallet.

    widely-used wallets include metamask, phantom and temple wallets. do check in advance the compatibility of the wallet in relation to the blockchain of the asset that is to be collected!

    do note that most digital assets can only be collected via cryptocurrency, such as bitcoin, ethereum or solana. you can check out the available blockchains [ze luna] operates on just below this page.

    a good knowledge of web3 + cryptocurrency + digital wallets is definitely required to be part of this on-chain journey into the future. we strongly recommend understanding the fundamentals of the technology before diving into being a [ze luna] collector or trader.

    to check out the available works - go to the [collections] tab on the top of the site. the latest works are directly available on the [vault] tab. do check them out!

    once collected, they can be proudly displayed in various virtual galleries such as spatial or oncyber. certain exclusive collectibles also provide additional perks and experiences so do check them out!

    #wiredcouture #minted #nft

  • Can I resell my [NFT] fashion pieces?

    absolutely.

    fashion [nft]s, like all other digital collectibles, can be resold on secondary marketplaces. thanks to blockchain verification, resale is secure, transparent, and traceable.

    many designers also set up royalty structures, meaning they earn a percentage from every resale — supporting creators while growing the digital fashion economy.

    [ze luna] collectibles are available for resale on the respective blockchains they are collected from. do check out our comprehensive platforms and blockchains below or in the collections section.

  • what is the design process for [ze luna] like?

    the process in highly creative and intuitive.

    the inspiration behind each design is intrinsically linked to the overarching theme of fashion, at the intersection of art, technology and our future. it is an ongoing narrative that seeks to manifest aesthetics and ideas through fashion.

    embracing the advent of technology, each design goes through a creative (maybe intensive) digital workflow, including ai , post-processing, editing and animation design.

    we work with companies, creatives, platforms and people - to create new experiences.

    we are seeking new forms of experimentation through co-creation and we welcome interested parties to send their enquiry, resume or portfolio to collaborate!

  • how can i collaborate with [ze Luna]?

    [ze luna] is always open to new opportunities for exploration through collaborations!

    over the years, we’ve worked with models, galleries, platforms, companies, creatives, enthusiasts and artists from all around the globe.

    we’ve also just launched our brand ambassador programs with models xia iseri & jun xeda - spearheading the bridge between the physical and the digital. we are currently open for collaborations - representing, branding and reinterpreting new forms of experiences through digital fashion & design.

    interested to create something absolutely avant-garde or require some web3 representation through them? drop a dm on ig or leave a message. also check out our ongoing & past collaborations! hope to see you in the [offworld].

  • ooo! a brand ambassador?

    they represent, advocate and help spread [ze luna]’s vision to the world!

    our lead ambassadors xia & jun are currently leading the charge to create new opportunities with new partners to explore, bridge and reinvent new form of projects across the globe and the digital realm.

    check out their instagram accounts to keep up to date what they’ve been up to!

    > xia

    > jun

    > paper

W  O  R  K  S     A  V  A  I  L  A  B  L  E     O  N

E T H E R E U M

ze luna manifold logo
ze luna knownorigin logo
ze luna foundation logo
ze luna makersplace logo
ze luna opensea logo
ze luna rarible logo

E T H L A Y E R - 2

Logo of Zora, featuring the word 'Zora' inside a metallic silver sphere.
Remix logo with stylized black musical note and the word "remix" in lowercase black letters.
Stylized text displaying the word 'SYKY' in black on a white background.

t e z o s

Obtjkt.com logo with stylized text.

A V A L A N C H E

Abstract black and gray geometric shape on a black background.

S O L A N A

ze luna exchange art logo
The word"mallow" written in black, playful, rounded font on a white background.

m e r c h a n d i s e & s o c i a l

ze luna creary logo
ze luna medium logo
ze luna inprnt logo
Black background with the white text 'CASIFY' in the center.
ze luna kofi logo
ze luna hug logo
C O L L E C T I O N S

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